2017 – Present
Having had success in managing multiple product lines, and having developed a comprehensive (down to the details) understanding of our internal tools and processes, Richard carried that forward to managing major notebook product lines. Spent this time further developing his skill sets in business management, working more closely than ever with pricing, supply chain, merchandising teams, and major partners like Microsoft and Intel.
Currently works as the business manager for the specialty compute portfolio, which includes workstations, rugged notebooks/tablets, and IoT (Internet of Things). In bringing together various sources of data and information, he is responsible for delivering business insights to key stakeholders and presenting findings to guide decision making at a peer-to-peer and executive level.
Lead product management efforts for the IoT (Internet of Things) portfolio, and previously managed the entry Latitude business-class notebook line, equating to a $500M+/yr business. Worked closely with field marketing teams, pricing, supply chain, and merchandising to successfully manage product lifecycle and transitions. Additionally, led a team of stakeholders from different teams to produce a sales playbook on the K-12 “1-to-1” student computing initiative.
Key Wins: #1 market share achieved in K-12 market in 2017 & 2018 for Windows devices in North America | Record 1st half growth of 30% YoY for Latitude Education devices | Record profitability in our entry core notebook line, 2x over prior year | Record quarter in our IoT business for the Americas
In addition to his primary responsibilities as a product manager, he also manages Microsoft’s Shape the Future program at Dell, which is a K-12 focused initiative aimed at delivering competitively priced Windows devices into schools.
Key Wins: 250+ K-12 opportunities enabled from this program in 2018
In the Summer of 2018, Richard was accepted to the MBA program at the University of Illinois at Urbana-Champaign and will be pursuing the degree while working. His focus areas in the program will be in 1) Digital Marketing, and 2) Innovation & Entrepreneurship.
Worked as a product management role managing the P&L (profits & losses) on various PC accessory lines of businesses in North America for over 3 years, including VoIP devices, commercial audio, and physical security. Worked with multiple partners including Plantronics, Kensington, and 3M in resale efforts of 3rd party products to grow those brands, and executed on marketing programs to enable sales.
Key Wins: #1 internal brand share for Plantronics at Dell in 2016 with 22% volume growth | 5 product launches led in the Dell audio portfolio
To better serve the team and the broader organization, he took on additional responsibilities that culminated in a variety of projects to address different gaps in the business. This included leading a team of 30+ across multiple organizations to develop a “one-stop-shop” sales enablement resource for the entire accessories business for North America, which was soon replicated in the EMEA region. In addition, he also created a 40-page data analytics guide for our product management team to scale out the data-centric decision making across other portfolios.
Key Wins: #1 downloaded guide at Dell for the accessories business from 2014-2016 | Managed global business rules for a $900M PC accessories portfolio
2014 – 2017
Having developed a data analytics base in our go-to-market activities, I carved a path in product management running various product lines in Dell’s accessory business, which in addition to managing the financial success of the portfolios, it involved working with key partners, sales teams, and customers in field events. In my time, I had also identified opportunities in the business that culminated in major projects that spanned the entire accessories portfolio globally.
2012 – 2014
Started at Dell in a specialized sales & marketing rotational program designed to offer broad exposure of different organizations at the company. In his time, the work he did covered the entirety of the consumer & small business segments, and included direct selling, retail.com sales support, SB merchandising, and go-to-market analytics.
Worked as a sales representative for Dell’s consumer segment in the 2nd half of 2012 – learned the entirety of the portfolio and developed hi selling skills during this time. Drove a number of key metrics such as close rate %, revenue, margin, Dell Financial Services (DFS) penetration rate, and services attach.
Key Wins: $500K in sales for 2H | #1 site leader in DFS penetration rate
Developed new process for product launches in Dell’s retail space for resellers. The time from a product launch to content creation and sales enablement for retail partners was upwards of 4 weeks. The process developed involved creating new links and shared resources between groups early in product development cycle and the retail sales team.
Key wins: 4 weeks -> 2 days go-to-market lead time reduction for products in retail
Spent the latter half of the program in Dell’s Small Business segment with our merchandising teams to identify the correct product mixes with which we address the market, along with placement and pricing strategy. Also worked with the go-to-market vehicle leads to consolidate reporting to understand ROI on different activities and where to best allocate resources.
Key Wins: 1 Consolidated report that aggregated data from SEO, online advertisement, social media, print catalogs, and direct mailers
Served as the Director of Public Relations for the Hispanic Business Student Association, a premier, award-winning organization at the McCombs School of Business. He led a team of 8+ to drive all marketing efforts behind every event that the organization hosted for the school year, including two major career fairs.
Key Wins: 100+ events marketed via online and in print | 2 Awards for McCombs Most Outstanding Organization and Latino Leadership Council’s Most Professional Organization
Worked at Northwestern Mutual as a Financial Representative Intern, initially a summer long program, but was offered an extension throughout the entirety of the year. He developed a knowledge base in personal financial management and planning by identifying and meeting with potential clients to discuss future goals and how to best meet them.
In the last semester of his undergraduate studies, Richard worked at the McCombs School of Business as a teaching assistant for a Marketing Principles course, as well as an upper-division Brand Management course. he assisted students in their studies of marketing concepts and graded both class work and exams. Had the fortune of working with an incredibly talented professor, which was beneficial in reinforcing his passion and knowledge of marketing, setting the tone for where his career would develop.
Completed his undergraduate studies at The University of Texas at Austin, earning a BBA in Marketing, with honors.
2010 – 2012
During Richard’s time at The University of Texas at Austin, he earned his BBA in Marketing with honors while serving and working in a variety of functions, ranging from Director of PR in the Hispanic Business Student Association, to Financial Representative at Northwestern Mutual. It was during this time that he developed a passion for marketing and business management.